# About Capwave

After helping founders raise over $400M, we built Capwave to replace a broken, manual fundraising process with modern infrastructure for founders and investors. The expertise is built in.

Hear our story

## The mission

Our mission is to help founders craft better pitches, match with the right investors, and raise with confidence. When more founders get funded, more ideas get to change the world.

Charlotte Ketelaar Co-founder & CEO  
[Charlotte Ketelaar on LinkedIn](https://www.linkedin.com/in/charlotte-ketelaar/)

Reid Williams Co-founder & CPTO  
[Reid Williams on LinkedIn](https://www.linkedin.com/in/jbrw1984/)

Valentina Espina Executive Assistant  
[Valentina Espina on LinkedIn](https://www.linkedin.com/in/valentina-espina-79188b289/)

Adam Górnaś Software Engineer  
[Adam Górnaś on LinkedIn](https://www.linkedin.com/in/adam-gornas/)

Sebastian Oldak Software Engineer  
[Sebastian Oldak on LinkedIn](https://www.linkedin.com/in/sebastian-oldak/)

Avery Tribbett Software Engineer  
[Avery Tribbett on LinkedIn](https://www.linkedin.com/in/averytribbett/)

Evgeny Tsialitsyn Software Engineer  
[Evgeny Tsialitsyn on LinkedIn](https://www.linkedin.com/in/ja1cap/)

Kseniya Zuyeva Product Designer  
[Kseniya Zuyeva on LinkedIn](https://www.linkedin.com/in/kseniya-zuyeva-a7975523a/)

### Founders, first

We start with the founder experience and work backward. If something does not genuinely help founders move forward, we do not build it.

### Impact focused

We care about results. Clear progress matters more than activity, meetings, or motion.

### Be bold

We question outdated assumptions and are not afraid to try better ways of doing things, even when that feels uncomfortable.

### Radical integrity

We communicate honestly and directly. Trust matters more to us than spin or shortcuts.

### Win together

We believe the best outcomes happen when people are aligned. We succeed by helping each other succeed.

### Have fun

We take the work seriously and ourselves lightly. A little humor and humanity go a long way.

## Setting out to transform the fundraising business

Charlotte Ketelaar knows what it takes to raise capital. She has helped founders secure over $400M and has dedicated her career to fixing the broken fundraising process. Too many great ideas stall out, not because they lack potential, but because raising capital is confusing, inefficient, and favors the well-connected.

Charlotte knew she couldn't transform fundraising alone. That's why she partnered with Reid Williams, a veteran, entrepreneur and accomplished second-time technical founder who has lived the founder's journey end-to-end. Reid raised millions, steered his previous company to a successful nine-figure exit, and built products that don't just launch - they lead markets. His hands-on experience and knack for creative solutions that truly resonate with users make him the perfect force to tackle fundraising's toughest challenges alongside Charlotte.

Together, they built Capwave to make raising capital smarter and fairer for early-stage startups. Capwave combines proven fundraising expertise with technical innovation founders can trust. The mission is simple: help founders craft better pitches, match with the right investors, and raise with confidence. When more founders get funded, more ideas get to change the world.

[Start your fundraising journey](https://app.capwave.ai/get-started)